Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
0%

Training satisfaction rate 2021-2022

Success rate 2022 or 2021: Ongoing...
*Training provider registered under n°11756226575 (Prefect of Paris).

TRAINING OBJECTIVES

GENERAL INFORMATION

Targeting manager
Marketing/CRM project manager
Marketing automation specialist
Adobe Campaign user
✓ Using Adobe Campaign Standard
Knowledge of targeting workflows and broadcasts
A placement test will be sent prior to the training to assess your level
Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
Demonstration via our Adobe Campaign test instance
60% of the overall training time is dedicated to hands-on practice
Delivery of training material
Case study
✓ 2 days (16 hours)
Onsite or Video Conferencing via Microsoft Teams
1 to 6 participants
  • We are at your disposal to adapt the training if you have a disability. Contact : formation@fysane.com

Level : Intermediate

EDUCATIONAL PROGRAM

This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants

Day 1

PART 1: Exploring the Interface

Objective 1: Better explore the ACS interface

 

  • Platform login (Adobe ID)
  • User interface discovery and key concepts
  •                     ⇒ Programs and campaigns
  •                 ⇒ Customer profiles
  •                     ⇒ Reports
  •                     ⇒ Marketing activities
  •  
Objective 2: Discover profiles and audiences

 

  • Profile and audience management
  • Management of subscriptions, authorizations and consents
  • The opt-in and opt-out process
  •  

Day 2

PART 2: Communication Channels & Marketing Campaigns

Objective 1: Communication channels

 

  • The communication channels available in ACS
  • Create an email (Email Designer)
  •                     ⇒ Target Definition
  •                     ⇒ Customization
  •                     ⇒ Previewing the message
  •                     ⇒ Tracking principle
  •                     ⇒  Creating and sending SMS
  •                     ⇒  Mailing creation
  •  
Objective 2: Marketing campaign management

 

  • Marketing plan, program and campaign
  • Mail broadcast creation
  • Marketing Campaign Workflow
  • Dynamic reports

PART 3: Moment of exchange - Questions / Answers

Objective: free exchange on the different problems encountered on Adobe Campaign

 

  • Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
  • Feedback on the different cases encountered by our customers

INTERESTED IN TRAINING?

We have not been able to confirm your registration.
Your registration is confirmed.

Do not hesitate to fill in the form below, we will answer you as soon as possible 

ALSO...

You may also be interested in these courses

You may also be interested in these courses