The quality certification has been issued for the following category of action TRAINING ACTIONS
Campaign Manager
Adobe Campaign Standard
* Training provider registered under n°11756226575 (Prefect of Paris).
Satisfaction rate
training courses 2021-2022
Success rate 2022 or 2021:
Ongoing...
Campaign Manager
Adobe Campaign Standard
Taux de satisfaction des formations 2021-2022
Taux de réussite 2022 ou 2021 : En cours…
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).
TRAINING OBJECTIVES
- Autonomously orchestrate end-to-end automated marketing campaigns
- Develop complex targeting
- Manage subscriptions, authorizations and consents
- Autonomously orchestrate end-to-end automated marketing campaigns
- Develop complex targeting
- Manage subscriptions, authorizations and consents
GENERAL INFORMATION
✓ Targeting manager
✓ Marketing/CRM project manager
✓ Marketing automation specialist
✓ Adobe Campaign user
✓ Marketing/CRM project manager
✓ Marketing automation specialist
✓ Adobe Campaign user
✓ Using Adobe Campaign Standard
✓ Knowledge of targeting workflows and broadcasts
✓ A placement test will be sent before the training to evaluate your level
✓ Knowledge of targeting workflows and broadcasts
✓ A placement test will be sent before the training to evaluate your level
✓ Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
✓ Demonstration via our Adobe Campaign test instance
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 2 days (16 hours)
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
Level : Intermediate
EDUCATIONAL PROGRAM
This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
Jour 1
PART 1: Exploring the Interface
Objective 1: Better explore the ACS interface
- ✓ Platform login (Adobe ID)
- ✓ User interface discovery and key concepts
- ⇒ Programs and campaigns
- ⇒ Customer profiles
- ⇒ Reports
- ⇒ Marketing activities
Objective 2: Discover profiles and audiences
- ✓ Profile and audience management
- ✓ Management of subscriptions, authorizations and consents
- ✓ The opt-in and opt-out process
Day 2
PART 2: Communication Channels & Marketing Campaigns
Objective 1: Communication channels
- ✓ The communication channels available in ACS
- ✓ Create an email (Email Designer)
- ⇒ Target Definition
- ⇒ Customization
- ⇒ Previewing the message
- ⇒ Tracking principle
- ⇒ Creating and sending SMS
- ⇒ Mail broadcast creation
Objective 2: Marketing campaign management
- ✓ Marketing plan, program and campaign
- ✓ Mail broadcast creation
- ✓ Marketing Campaign Workflow
- ✓ Dynamic reports
PART 3: Moment of exchange - Questions / Answers
Objective: free exchange on the different problems encountered on Adobe Campaign
- ✓ Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
- ✓ Feedback on the different cases encountered by our customers
INTERESTED IN TRAINING?
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