Agence Adobe Campaign certifié Qualiopi
Agence Adobe Campaign certifié Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...
Agence Adobe Campaign certifié Qualiopi
Agence Adobe Campaign certifié Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Administrator
Adobe Campaign Classic

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...
Agence Adobe Campaign certifié Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

-20%

Sur toutes nos formations Adobe Campaign*
*Offre valable jusqu’au 15 décembre.
Agence Adobe Campaign certifié Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...

Campaign Manager
Adobe Campaign Standard

Adobe Campaign Solution Partner
Agence Adobe Campaign certifié Qualiopi
Agence Adobe Campaign certifié Qualiopi
0%

Taux de satisfaction des formations 2021-2022

Taux de réussite 2022 ou 2021 : En cours…

-20%

Sur toutes nos formations Adobe Campaign*
*Offre valable jusqu’au 15 décembre.
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).

TRAINING OBJECTIVES

GENERAL INFORMATION

Targeting manager
Marketing/CRM project manager
Marketing automation specialist
Adobe Campaign user
Using Adobe Campaign Standard
Knowledge of targeting workflows and broadcasts
A placement test will be sent before the training to evaluate your level
Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
Demonstration via our Adobe Campaign test instance
60% of the overall training time is dedicated to hands-on practice
Delivery of training material
 Case study
2 days (16 hours)
Onsite or Video Conferencing via Microsoft Teams
1 to 6 participants
  • We are at your disposal to adapt the training if you have a disability. Contact : formation@fysane.com

Level : Intermediate

EDUCATIONAL PROGRAM

This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants

Jour 1

PART 1: Exploring the Interface
Objective 1: Better explore the ACS interface

 

  • Platform login (Adobe ID)
  • ✓ User interface discovery and key concepts
  •                     ⇒ Programs and campaigns
  •                 ⇒ Customer profiles
  •                 Reports
  •                 Marketing activities
  •  
Objective 2: Discover profiles and audiences

 

  • Profile and audience management
  • ✓ Management of subscriptions, authorizations and consents
  • ✓ The opt-in and opt-out process
  •  

Day 2

PART 2: Communication Channels & Marketing Campaigns
Objective 1: Communication channels

 

  • The communication channels available in ACS
  • Create an email (Email Designer)
  •                     ⇒ Target Definition
  •                     ⇒ Customization
  •                     ⇒ Previewing the message
  •                     ⇒ Tracking principle
  •                     ⇒  Creating and sending SMS
  •                     ⇒ Mail broadcast creation
  •  
Objective 2: Marketing campaign management

 

  • Marketing plan, program and campaign
  • Mail broadcast creation
  • Marketing Campaign Workflow
  • Dynamic reports
PART 3: Moment of exchange - Questions / Answers
Objective: free exchange on the different problems encountered on Adobe Campaign

 

  • Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
  • Feedback on the different cases encountered by our customers

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