Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Campaign Manager
Adobe Campaign Classic

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...

Campaign Manager
Adobe Campaign Classic

Adobe Campaign Solution Partner
Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
0%

Training satisfaction rate 2021-2022

Success rate 2022 or 2021: Ongoing...
*Training provider registered under n°11756226575 (Prefect of Paris).

TRAINING OBJECTIVES

GENERAL INFORMATION

Marketing campaign manager
CRM consultant and manager
Operational targeting manager
Emailing integrator
✓ No technical prerequisites
Generic knowledge in digital/direct marketing
Basic knowledge of Adobe Campaign Classic
A placement test will be sent prior to the training to assess your level
Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
Demonstration via our Adobe Campaign test instance
60% of the overall training time is dedicated to hands-on practice
Delivery of training material
Case study
✓ 2 days (16 hours)
Onsite or Video Conferencing via Microsoft Teams
1 to 6 participants
  • We are at your disposal to adapt the training if you have a disability. Contact : formation@fysane.com

Level : Intermediate

EDUCATIONAL PROGRAM

This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants

Day 1

PART 1: Connection & Configuration

Objective: connection to the tool

 

  • Installing and updating the Adobe Campaign client console
  • Connecting and configuring connections.
  • Access and Permission Management
  • The workspace of the tool
  • The different modules of the solution
  • Global reports
  •  

Day 2

PART 2: Communication Channels & Marketing Campaigns

Objective 1: profiles and audiences

 

  • Profile and audience management
  • Management of subscriptions, authorizations and consents
  • Creation and management of lists (group, list)
  • Import and export of profiles
  • Targeting Workflow
  •  
Objective 2: Communication channels management

 

  • The communication channels available in ACC
  • Creating an email broadcast:
  •                     ⇒ Target Definition
  •                     ⇒ Customization
  •                     ⇒ Previewing the message
  •                     ⇒ cheduling and proofreading
  •                     ⇒ Tracking principle
  • Creating and sending sms
  • Mail broadcast creation
  •  
Objective 3: Marketing campaign management

 

  • Marketing plan, program and campaign
  • Creation and management of campaigns (periodic, recurring, One-shot)
  • Marketing Campaign Workflow
  • Dynamic reports

PART 3: Moment of exchange - Questions / Answers

Objective: free exchange on the different problems encountered on Adobe Campaign

 

  • Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
  • Feedback on the different cases encountered by our customers

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