The quality certification has been issued for the following category of action TRAINING ACTIONS
Campaign Manager
Adobe Campaign Classic
* Training provider registered under n°11756226575 (Prefect of Paris).
Satisfaction rate
training courses 2021-2022
Success rate 2022 or 2021:
Ongoing...
Campaign Manager
Adobe Campaign Classic
Taux de satisfaction des formations 2021-2022
Taux de réussite 2022 ou 2021 : En cours…
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).
TRAINING OBJECTIVES
- Manage campaigns and analyze performance
- Performing complex targeting
- Manage access and permissions
- Configure connections
- Manage campaigns and analyze performance
- Performing complex targeting
- Manage access and permissions
- Configure connections
GENERAL INFORMATION
✓ Marketing campaign manager
✓ CRM consultant and manager
✓ Operational targeting manager
✓ Emailing integrator
✓ CRM consultant and manager
✓ Operational targeting manager
✓ Emailing integrator
✓ No technical prerequisites
✓ Generic knowledge in digital/direct marketing
✓ Basic knowledge of Adobe Campaign Classic
✓ A placement test will be sent before the training to evaluate your level
✓ Generic knowledge in digital/direct marketing
✓ Basic knowledge of Adobe Campaign Classic
✓ A placement test will be sent before the training to evaluate your level
✓ Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
✓ Demonstration via our Adobe Campaign test instance
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 2 days (16 hours)
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
Level : Intermediate
EDUCATIONAL PROGRAM
This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
Jour 1
PARTIE 1 : Connexion & Configuration
Objective: connection to the tool
- ✓ Installing and updating the Adobe Campaign client console
- ✓ Connecting and configuring connections
- ✓ Access and Permission Management
- ✓ The workspace of the tool
- ✓ The different modules of the solution
- ✓ Global reports
Day 2
PART 2: Communication Channels & Marketing Campaigns
Objective 1: profiles and audiences
- ✓ Profile and audience management
- ✓ Management of subscriptions, authorizations and consents
- ✓ Creation and management of lists (group, list)
- ✓ Import and export of profiles
- ✓ Targeting Workflow
Objective 2: Communication channels management
- ✓ The communication channels available in ACC
- ✓ Creating an email broadcast:
- ⇒ Target Definition
- ⇒ Customization
- ⇒ Previewing the message
- ⇒ Cheduling and proofreading
- ⇒ Tracking principle
- ✓ Creating and sending sms
- ✓ Mail broadcast creation
Objective 3: Marketing campaign management
- ✓ Marketing plan, program and campaign
- ✓ Creation and management of campaigns (periodic, recurring, One-shot)
- ✓ Marketing Campaign Workflow
- ✓ Dynamic reports
PART 3: Moment of exchange - Questions / Answers
Objective: free exchange on the different problems encountered on Adobe Campaign
- ✓ Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
- ✓ Feedback on the different cases encountered by our customers
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