The quality certification has been issued for the following category of action TRAINING ACTIONS
Discovery
Adobe Campaign Standard
* Training provider registered under n°11756226575 (Prefect of Paris).
Satisfaction rate
training courses 2021-2022
Success rate 2022 or 2021:
Ongoing...
Discovery
Adobe Campaign Standard
Taux de satisfaction des formations 2021-2022
Taux de réussite 2022 ou 2021 : En cours…
-20%
Sur toutes nos formations Adobe Campaign*
*Offre valable jusqu’au 15 décembre.
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).
TRAINING OBJECTIVES
- Perform simple targeting
- Create, validate campaigns
- Supervise marketing activity
- Perform simple targeting
- Create, validate campaigns
- Supervise marketing activity
GENERAL INFORMATION
✓ Marketing campaign manager
✓ Operational targeting manager
✓ HTML integrator for emailing
✓ CRM, digital or CMO manager
✓ Operational targeting manager
✓ HTML integrator for emailing
✓ CRM, digital or CMO manager
✓ No technical prerequisites
✓ Generic knowledge in digital/direct marketing
✓ A placement test will be sent before the training to evaluate your level
✓ Generic knowledge in digital/direct marketing
✓ A placement test will be sent before the training to evaluate your level
✓ Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
✓ Demonstration via our Adobe Campaign test instance
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 1 jour (8 heures)
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
Level : Beginner
EDUCATIONAL PROGRAM
This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
PART 1 : Discovering Adobe Campaign Standard
Objective: to learn more about Adobe Campaign Standard
- ✓ Administrator/User interfaces
- ✓ Navigation tree
- ✓ Data Model (Concept of schema, native schemas, FDA external account...)
- ✓ ✓ Data Model (Concept of schema, native schemas, FDA external account...)
- ✓ Reports
PART 2: Advanced Use of Marketing Automation
Objectif : maîtriser les principales fonctionnalités d’une campagne Marketing Automatique
- ✓ Le ciblage : bonnes pratiques, usages, boites d’activités
- ✓ Les modèles de diffusion
- ✓ Compréhension des résultats/Rapports
- ✓ Cas pratique :
- ⇒ Building a workflow
- ⇒ Create simple outreach and targeting
- ⇒ Customize the content of the message to be sent
- ⇒ Test and send to the final target
PART 3: Moment of exchange - Questions / Answers
Objective: to answer your questions
- ✓ Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
- ✓ Feedback on the different cases encountered by our customers
INTERESTED IN TRAINING?
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