The quality certification has been issued for the following category of action TRAINING ACTIONS
Discovery
Adobe Campaign Classic
* Training provider registered under n°11756226575 (Prefect of Paris).
Satisfaction rate
training courses 2021-2022
Success rate 2022 or 2021:
Ongoing...
Discovery
Adobe Campaign Classic
Taux de satisfaction des formations 2021-2022
Taux de réussite 2022 ou 2021 : En cours…
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).
TRAINING OBJECTIVES
- Perform advanced targeting
- Create, validate campaigns and supervise marketing activity
- Follow the execution of the broadcasts and exploit the results
- Perform advanced targeting
- Create, validate campaigns and supervise marketing activity
- Follow the execution of the broadcasts and exploit the results
GENERAL INFORMATION
✓ Marketing campaign manager
✓ Operational targeting manager
✓ HTML integrator for emailing
✓ CRM, digital or CMO manager
✓ Operational targeting manager
✓ HTML integrator for emailing
✓ CRM, digital or CMO manager
✓ No technical prerequisites
✓ Generic knowledge in digital/direct marketing
✓ A placement test will be sent before the training to evaluate your level
✓ Generic knowledge in digital/direct marketing
✓ A placement test will be sent before the training to evaluate your level
✓ Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
✓ Demonstration via our Adobe Campaign test instance
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 60% of the overall training time is dedicated to hands-on practice
✓ Delivery of training material
✓ Case study
✓ 1 jour (8 heures)
✓ Onsite or Video Conferencing via Microsoft Teams
✓ 1 to 6 participants
Level : Beginner
EDUCATIONAL PROGRAM
This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
PART 1 : Discovering Adobe Campaign Classic
Objective: introduction
- ✓ Cycle of a marketing campaign
- ✓ Shared Vocabularies
- ✓ Administrator access and permissions management
- ✓ Accueil – Explorateur
PART 2: Advanced Use of Marketing Automation
Objective 1: Marketing operation and advanced targeting
- ✓ Création d’une opération – Diffusion email
- ✓ Better targeting and optimizing your targeting.
- ✓ The basics of targeting: filtering, queries and standard boxes
- ✓ Enrichments and reconciliation
- ✓ The construction of aggregates
Objective 2: Practical - Marketing automation
- ✓ Création d’une campagne automatique de bout en bout (workflow, planification, ciblage, modèle de diffusion, supervision)
- ✓ Orchestration boxes: scheduler, wait, ...
- ✓ Targeting: best practices, uses
- ✓ Customization
- ✓ Automatic broadcast or run of the mill
- ✓ Mini-projects / exercises
PART 3: Reporting & Processing
Objective: reporting and exploitation of results
- ✓ Exploitation of results
- ✓ Orchestration of the various actions and communication times.
- ✓ Data export
- ✓ Campaign Reports
PARTIE 4 : Moment d’échange – Questions / Réponses
Objective: to answer your questions
- ✓ Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
- ✓ Feedback on the different cases encountered by our customers
INTERESTED IN TRAINING?
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