Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Discover
Adobe Campaign Classic

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...

Discover
Adobe Campaign Classic

Adobe Campaign Solution Partner
Adobe Campaign agency certified Qualiopi
Adobe Campaign agency certified Qualiopi
0%

Training satisfaction rate 2021-2022

Success rate 2022 or 2021: Ongoing...
*Training provider registered under n°11756226575 (Prefect of Paris).

TRAINING OBJECTIVES

GENERAL INFORMATION

Marketing campaign manager
Operational targeting manager
HTML integrator for emailing
CRM, digital or CMO manager
✓ No technical prerequisites
Generic knowledge in digital/direct marketing
A placement test will be sent before the training to evaluate your level
Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
Demonstration via our Adobe Campaign test instance
60% of the overall training time is dedicated to hands-on practice
Delivery of training material
Case study

✓ 1 day (8 hours)
Onsite or Video Conferencing via Microsoft Teams
1 to 6 participants

  • We are at your disposal to adapt the training if you have a disability. Contact : formation@fysane.com

Level : Beginner

EDUCATIONAL PROGRAM

This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
PART 1 : Discovering Adobe Campaign Classic

  • Objective: introduction
    • Cycle of a marketing campaign
    • Shared Vocabularies
    • Administrator access and permissions management
    • Home - Explorer

PART 2: Advanced Use of Marketing Automation

Objective 1: Marketing operation and advanced targeting
  • Creating an operation - Email broadcast
  • Better targeting and optimizing your targeting.
  • The basics of targeting: filtering, queries and standard boxes.
  • Enrichments and reconciliation
  • The construction of aggregates
Objective 2: Practical - Marketing automation
  • End-to-end automated campaign creation (workflow, scheduling, targeting, delivery model, supervision)
  • Orchestration boxes: scheduler, wait, ...
  • Targeting: best practices, uses
  • Customization
  • Automatic broadcast or run of the mill?
  • Mini-projects / exercises

PART 3: Reporting & Processing

Objective: reporting and exploitation of results
  • Exploitation of results
  • Orchestration of the various actions and communication times.
  • Data export
  • Campaign Reports

PART 4: Moment of exchange - Questions / Answers

Objective: to answer your questions
  • Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
  • Feedback on the different cases encountered by our customers

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