Agence Adobe Campaign certifié Qualiopi
Agence Adobe Campaign certifié Qualiopi
The quality certification has been issued for the following category of action TRAINING ACTIONS

Discovery
Adobe Campaign Classic

Adobe Campaign Solution Partner
* Training provider registered under n°11756226575 (Prefect of Paris).

Satisfaction rate

training courses 2021-2022

0%
Success rate 2022 or 2021: Ongoing...

Discovery
Adobe Campaign Classic

Adobe Campaign Solution Partner
Agence Adobe Campaign certifié Qualiopi
Agence Adobe Campaign certifié Qualiopi
0%

Taux de satisfaction des formations 2021-2022

Taux de réussite 2022 ou 2021 : En cours…

-20%

Sur toutes nos formations Adobe Campaign*
*Offre valable jusqu’au 15 décembre.
*Prestataire de formation enregistré sous n°11756226575 (Préfet de Paris).

TRAINING OBJECTIVES

GENERAL INFORMATION

Marketing campaign manager
Operational targeting manager
HTML integrator for emailing
CRM, digital or CMO manager
No technical prerequisites
Generic knowledge in digital/direct marketing
A placement test will be sent before the training to evaluate your level
Accessibility will be done upon signing the quote. 48h before the start, the participant will receive a convocation
Demonstration via our Adobe Campaign test instance
60% of the overall training time is dedicated to hands-on practice
Delivery of training material
 Case study

1 jour (8 heures)
Onsite or Video Conferencing via Microsoft Teams
1 to 6 participants

  • We are at your disposal to adapt the training if you have a disability. Contact : formation@fysane.com

Level : Beginner

EDUCATIONAL PROGRAM

This pedagogical content is given as an indication, it can be personalized according to the priorities of the participants
PART 1 : Discovering Adobe Campaign Classic

  • Objective: introduction
    • Cycle of a marketing campaign
    • ✓ Shared Vocabularies
    • ✓ Administrator access and permissions management
    • ✓ Accueil – Explorateur

PART 2: Advanced Use of Marketing Automation

Objective 1: Marketing operation and advanced targeting
  • Création d’une opération – Diffusion email
  • Better targeting and optimizing your targeting.
  • ✓ The basics of targeting: filtering, queries and standard boxes
  • ✓ Enrichments and reconciliation
  • ✓ The construction of aggregates
Objective 2: Practical - Marketing automation
  • ✓ Création d’une campagne automatique de bout en bout (workflow, planification, ciblage, modèle de diffusion, supervision)
  • ✓ Orchestration boxes: scheduler, wait, ...
  • ✓ Targeting: best practices, uses
  • ✓ Customization
  • ✓ Automatic broadcast or run of the mill
  • ✓ Mini-projects / exercises

PART 3: Reporting & Processing

Objective: reporting and exploitation of results
  • Exploitation of results
  • Orchestration of the various actions and communication times.
  • ✓ Data export
  • ✓ Campaign Reports

PARTIE 4 : Moment d’échange – Questions / Réponses

Objective: to answer your questions
  • Adobe's recommended best practices (Acceptance, Deployment, Delivery, Archiving...)
  • Feedback on the different cases encountered by our customers

INTERESTED IN TRAINING?

Nous n'avons pas pu confirmer votre inscription.
Votre inscription est confirmée.

Do not hesitate to fill in the form below, we will answer you as soon as possible 

#BlackFriday2023 : remise exceptionnelle sur toutes nos formations !

ALSO...

You may also be interested in these courses

You may also be interested in these courses