10 EASY STEPS TO CREATE A NEWSLETTER CAMPAIGN
One of the strangest phenomena about email marketing is that many marketers are still using plain text newsletters when decades have passed since the creation of HTML encoded visual emails.
Therefore, in this blog, FYSANE shows you 10 easy steps to create a daily newsletter campaign for beginners.
By following these steps, you can create a calendar of HTML-encoded newsletters and automatically send them to thousands of contacts according to the time you set.
The whole process is divided into three steps: conception, design and automation.
Au stade de la conception, vous apprendrez les techniques de brainstorming et proposerez des idées uniques pour concevoir des newsletters quotidiennes de marque.
In the design phase, you will learn how to create daily newsletters that incorporate your content.
In the automation part, you will learn the tricks to create an automated communication workflow, so you don't have to spend hours sending personalized daily newsletters to thousands of contacts.
1. The design phase
Step 1: Set your goals
First of all, ask yourself: why do you need a newsletter campaign? Is it to disseminate information? Is it to promote your business to potential customers? Is it to sell something? To inform your customers / prospects of an offer?
Remember that if the purpose of your newsletter campaign does not match the interest of your customers, they will simply unsubscribe and you will lose leads.
For example, if you have a list of prospects who have signed up to learn more about discounts, you should send them daily discount offers via your newsletter. Sending them information about new releases won't affect them.
If you're a story-based magazine and you've signed up prospects who have become interested in your story-based comedy articles, send a summary of a few incoming articles in the next issue. Obviously, you can include other information, but the main focus should still be the one these prospects signed up for.
Step 2: Configure your theme
The theme of your newsletter is one of the most important factors in creating an impression in the readers' minds. If your prospects are professionals, send professional content. If they are teenagers, make sure your content is lively and colorful. Your newsletter theme should reflect your brand identity. That way, when your prospects click on a link and visit your site/landing page, they have a seamless experience.
Step 3: Gather your content
One of the major issues when sending newsletters is collecting content, remember that you are sending out information on a daily basis, so before you start your campaign it will be wise to keep a library of content that can be incorporated into the newsletters for the next couple of weeks. Once you start your campaign, always keep your content library updated.
2. The design phase
Step 4: Choose your model
As mentioned earlier, time is of the essence in the success of a daily newsletter campaign.
If you have to create a newsletter from scratch, you may run out of time. It is better to use anemail marketing which offers different types of templates. Just use a few different templates so your audience doesn't get bored and create newsletters for every day.
Step 5: Modify your template with content
This step is the real deal! You need to modify the templates with your existing content to create your newsletters.
Creating attention-grabbing newsletters is not an easy task, but with the right tips and techniques, it becomes a breeze.
Step 6: Check your newsletter
Once you've created all your newsletters for the next two weeks, put yourself in the reader's position and review them all. In particular, look for consistency in design, layout, white space, fonts and image use.
If you lose consistency and synchronicity between your newsletters, it won't be a fatal case, but it will certainly hurt your brand identity in the long run.
So, review it meticulously. It's best to review it with a second reader.
3. The automation phase
Step 7: Creating a planner
Sending all these personalized newsletters to each prospect on a daily basis is a bad idea, you should use a marketing automation tool and a CRM system to create a communication calendar for your newsletters such asAdobe CampaignIf you want to send daily personalized newsletters to all your contacts in a list, you just have to assign newsletters to each of the scheduled emails, once the campaign is launched, your prospects will start getting daily newsletters without your intervention.
Step 8: Test the campaign
BIG ALERT! Never launch a daily newsletter campaign - or an email campaign for that matter - without testing it first.
You can send yourself test newsletters. That way, you can see if your campaign is working well or not. Simulating campaigns allows you to detect problems in advance and avoid unnecessary scenarios.
You can send yourself test newsletters. That way, you can see if your campaign is working well or not. Simulating campaigns allows you to detect problems in advance and avoid unnecessary scenarios.
Step 9: Launch of the campaign
Finally, when you are ready and satisfied, and you have tested all aspects of your newsletter campaign, launch it!
Step 10: Measure the metrics
Are you done after the newsletter campaign is launched? Nope! You need to know if it's working or not. You can track the open rate of your emails and CTRUse a to quantify the amount of traffic coming to a specific web page from a link in your newsletter. For example, someone found an interesting product and clicked on the image that redirected the reader to that product page. You can track this activity with a tracker or via e-mail reports with an e-mail marketing tool. This way you will learn which methods work and which content gives more results so you can make informed decisions when designing future newsletters.
