Adobe Solution Partner

Adobe Campaign Training
Classic & Standard v7: Intermediate

Enhance Your Marketing Automation Skills

This intermediate Adobe Campaign v7 training course helps you deepen your knowledge of workflows, advanced targeting, and automated campaigns.
Designed for users who already have initial experience with Adobe Campaign, the course focuses on practical exercises and real-world business use cases.
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View the course outline

Format

Individual or group

Durée

2 days

Modality

On-site · Teams Visio

Level

Intermediate

Participants

1 to 3 people

Notice

48 hours before the session

Who is this course for?

Designed for users with a basic understanding of Adobe Campaign, this training combines theory, live demonstrations, and hands-on exercises to help you strengthen your skills and apply them effectively in real-world scenarios.
  • CRM Specialists
  • Marketing Automation Manager
  • Digital Project Manager
  • Adobe Campaign users looking to deepen their expertise

Training Objectives

Discover the Benefits of Training

Each objective has been carefully designed to deliver fast, practical, and lasting skills.
  • ✓ Design advanced workflows
  • ✓ Create complex audience segmentations
  • ✓ Automate marketing campaigns
  • ✓ Build multi-channel scenarios
  • ✓ Personalize dynamic content
  • ✓ Monitor marketing performance
  • ✓ Optimize campaigns and targeting

Practical Information

Everything You Need to Know

Training designed to be accessible, flexible, and immediately applicable.

Who is this course for?

  • CRM Specialists
  • Marketing Automation Manager
  • Digital Project Manager
  • Adobe Campaign users looking to advance their skills

Prerequisites

  • Master the basics of Adobe Campaign
  • Have already created simple campaigns
  • Knowledge of marketing automation

Teaching Methods

  • Hands-on exercises in a test environment
  • Real-world case studies
  • Personalized guidance
  • Training materials provided

Training Formats

A Format That Fits Your Needs

Choose the training option that best matches your organizational requirements and budget.

One-on-One

Tailored training dedicated entirely to your specific needs and learning pace.

Small Group

2 to 3 participants for collaborative learning and productive discussions.

Small Group

The instructor delivers the training at your offices, using your production environment.

Remote

Delivered via Microsoft Teams, offering flexible training with no geographic constraints. Join from anywhere.

Detailed Program

3 Modules, 2 Days to Build Your Expertise

A progressive program that starts with the basics and advances to advanced optimization techniques.

Step 1

Adobe Campaign Platform Mastery

Goal: Master Adobe Campaign workflows.

  • Review the fundamentals and tailor the training to the participant's skill level.
  • Optimize the use of the Adobe Campaign V8 interface.
  • Manage profiles, permissions, and configurations.
  • Explore the platform's key features used in day-to-day operations.

Step 2

Advanced Campaigns & Audience Management

Goal: Master Adobe Campaign campaigns.

  • Build and optimize marketing campaigns
  • Perform advanced audience segmentation and targeting
  • Leverage data to create personalized campaigns
  • Manage delivery rules and configuration settings

Step 3

Advanced Workflows, Deliveries & Tracking

Goal : Master Adobe Campaign workflows, deliveries, and tracking.

  • Create and optimize complex workflows
  • Master workflow activities and automation
  • Manage deliveries, BroadLogs, and TrackingLogs
  • Analyze errors, monitor executions, and optimize performance

Curriculum

Training Program

Module 1 : Approfondissement de la plateforme Adobe Campaign
  • • In-depth exploration of the Adobe Campaign ACV8 environment
  • • Optimization of user navigation and settings configuration
  • • Advanced management of user profiles, permissions, and configurations
  • • Needs analysis and adaptation of the platform to business use cases
Module 2: Campaign creation and optimization
  • • Design of advanced marketing campaigns
  • • Configuration of deliveries and personalization of communications
  • • Management of different channels and sending rules
  • • Optimization of the campaign preparation, validation, and execution cycle
Module 3: Advanced audience and data management
  • • Advanced segmentation of target populations
  • • Use and enrichment of customer data
  • • Complex queries, targeting, and filtering
  • • Audience management based on marketing objectives
Module 4: Workflows, automation & campaign monitoring
  • • Creation and optimization of advanced workflows
  • • Mastery of workflow activities and automated scenarios
  • • Manage deliveries, BroadLogs, and TrackingLogs
  • • Performance analysis, delivery tracking, and resolution of common issues

Need a Custom Training Program?

Our training program can be fully tailored to your company's objectives and your team's specific needs.

Learn more

Ready to Get Started?

Ready to take your Adobe Campaign skills to the next level?

Fill out the form below and we’ll get back to you within 24 hours to schedule your training session.
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Classic & Standard v8 Initiation

Discover the Adobe Campaign V8 environment

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Need a Custom Training Program?

Build your own training program and receive a personalized quote within 24 hours.
Request a Quote
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